Drew Barrymore’s new cosmetics line, Flower, will be launching at over 1,500 Wal-Mart stores in January. Barrymore partnered with design and manufacturing experts at Maesa Group to develop the line, and the supplier is also a co-owner of the new brand.

The “masstige” brand will contain products that are formulated with ingredients typically found in more expensive brands.

The packaging looks luxe as well. It has clean, white lines, with rose gold accents.

Barrymore has been the face of P&G’s Cover Girl, and the brand’s co-creative director, since 2007.